Collective Intelligence is not a new concept by any means. People have been getting together to form a more knowledgeable group for thousands of years. This idea is a lot like communities of practice in certain ways. People come together and combine their knowledge for the benefit of everyone. Collective Intelligence subscribes to the theory that “two heads are better than one”. The really great thing is with the web we have today, it’s more like “millions of heads are better than one”. We can practice collective intelligence on a world wide scale like never before. In other words we can be a collective species instead of just a collective group.
I can benefit from collective intelligence in more ways than I can illustrate. It’s amazing to me that millions of people around the world actually want to share the knowledge they have with others so that the world as a whole will benefit. The biggest example I can think of representing this concept today is wikipedia. A lot of people seem to think that wikipedia is unreliable because anyone can change or add to information on any subject. It turns out that it is actually more accurate because of this very practice. When groups of people pool their information together, it can be much more accurate than one person. That’s why I plan to use collective intelligence to my advantage throughout my career as web designer.
http://www.masternewmedia.org/2003/05/27/what_is_collective_intelligence.htm